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Your Guide to Investing

Investing can help you grow your wealth over time and prepare for life's most significant milestones — from buying your first home to enjoying retirement. Whether you're starting or looking to expand your portfolio, understanding the basics is the first step.

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Understanding the Basics of Investing


Investing can be a powerful tool for growing your wealth, but it's essential to start with a solid understanding of the basics. At its core, investing involves putting your money into assets — such as stocks, bonds, real estate, or mutual funds — with the expectation of earning a return over time. Each investment type carries different levels of risk and potential reward.

Key Investment Types to Know

  • Stocks: Represent ownership in a company. Buying stock means you own a small share of that business. Stocks often offer high potential returns but come with higher risk.
  • Bonds: Essentially, loans you provide to governments or companies. In return, they pay you interest over time. Bonds are generally lower-risk compared to stocks.
  • Mutual Funds: Pool money from multiple investors to invest in a variety of assets, providing diversification and professional management.
  • Certificate of Deposit (CD): Low-risk, fixed-term investments.
  • Real Estate: Offers long-term growth potential and rental income, making it a solid option for diversifying your portfolio.


Understanding the risks and potential returns of these investment types is crucial to building a strategy that aligns with your goals and risk tolerance.


Getting Started Investing


Investing doesn't have to be complicated. A few small steps today can set you on the path toward your financial goals.

  • Define your goals. Are you saving for something in the next few years or planning for the long term? Your timeline will help guide your investment choices.
  • Know your comfort with risk. Every investment comes with some level of risk. Understanding how much uncertainty you're comfortable with can help you choose the right mix of investments.
  • Start small. You don't have to invest a significant amount to begin. Consistent contributions, even in smaller amounts, can add up over time.
  • Get expert guidance. We work with a professional advisor who creates an investment plan tailored to your needs and milestones.


Investing is a journey, and you don't have to go it alone. Start exploring your options today, and we'll be here to guide you along the way. 

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Investing FAQs

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Before investing, it's important to define your financial goals. Are you saving for retirement, a home, education, or simply building wealth? Having clear objectives will guide your investment decisions.

  • Long-Term Goals: If you're saving for retirement, investments like stocks and mutual funds can provide growth over time.
  • Short-Term Goals: If you're saving for a home or another short-term expense, safer options like bonds, certificates of deposit (CDs), or high-yield savings accounts may be more appropriate.


By aligning your investments with your financial goals, you can create a strategy that supports both your timeline and desired outcomes.

Diversification is one of the most important principles of investing. This strategy involves spreading your money across different asset classes (stocks, bonds, real estate, etc.) and industries to minimize risk.

Components of a Diversified Portfolio

  • Equities (Stocks): For growth potential.
  • Fixed-Income Securities (Bonds): For stability and predictable returns.
  • Alternative Investments: Real estate, commodities, or other non-traditional investments for additional diversification.


Diversification helps protect your investments. If one area of your portfolio underperforms, others may offset the loss, ensuring steadier returns over time.

Starting early is key to building wealth through investing. The longer your money stays invested, the more time it has to grow through compound interest. Over time, your initial investment generates returns, and those returns generate even more returns, leading to exponential growth.

By understanding the basics, setting clear goals, diversifying your portfolio, and staying consistent, you can build a solid foundation for investing success. Take the first step today to start growing your wealth!